Adam is an experienced print and broadcast journalist who has strong Westminster and Whitehall politics and policy reporting experience as part of the BBC’s Millbank political reporting team and as an investigative journalist on Panorama.

He started his career in journalism as a reporter at the Northern Echo in 1991, before moving to the Glasgow Herald and then undertaking freelance reporting for The Daily Telegraph, Daily Mirror and Express newspapers. He later moved to the BBC reporting, producing and editing for radio and television. Adam was also part of the small team which created BBC Online as well as launching BBC News 24.

As well as his media and digital experience and expertise, he also spent three years on the other side of the PR and media fence working in corporate communications at a corporate PR agency helping to frame media strategy for the likes of EDF Energy, JD Sports and John Lewis.

He has particular knowledge of heavily regulated businesses like pharmaceuticals, finance, the drinks industry and gaming and has media trained a range of clients such as Diageo, Pernod Ricard, The Consumer Association, National Association of Head Teachers, Bupa, Google and the RAF.